Amber alert or Child Abduction Emergency is a system that is alerted during any child abduction. If any authority or law enforcement finds that a child has been abducted, and the abduction falls in amber alert criteria broadcasters and transportation administrators are notified. Abduction is broadcasted immediately on TV, radio by interrupting the normal programming.

Amber alert system is being introduced in certain areas of Pakistan by government. If it became successful, then it will be launched in all across Punjab.

Saba Sadiq, Child Protection, and Welfare Bureau (CP&WB) Chairperson have announced this when she was presiding over a sub-committee meeting to discuss the Amber Alert system.

The meeting discussed the steps to an introduced alert system that will help to find abducted children in Punjab. The Punjab Information Technology Board (PITB) presented on the approved system and the Safe City Authority informed about it.

Amber system will help in collection and distribution of information regarding a missing child to the appropriate authorities so that the children can be quickly rescued.

United States of Ameriaca has first who introduced this system. USA has rescued around 897 kids by this Amber Alert until November 2017. The system is applicable in the 50 states of America as per US Department of Justice.

The name AMBER also has a history as officially AMBER can be called America’s Missing: Broadcast Emergency Response. It was named after a 9-year-old Amber Hagerman who was kidnapped and murdered in Arlington, Texas, in 1996.

Many Amber’s were rescued since then by this alert system. Now in Pakistan, in case of disappearances of children public will be alerted and they can play a part in stopping these massacres.