Seeds are important primary inputs as they effectively contribute in achieving higher production to meet the growing food requirements of the population.
Over the years, the consumption of seed has been significantly increased in Pakistan. Seed business in Pakistan is dominated by the private sector.The key seed marketing players include major producers, wholesalers and distributing companies.
As the seed comprises of all the products so the seed marketing aimed to satisfy the farmer community demands for the reliable supply of a range of improved seeds varieties of assured quality at an acceptable costs.
Most seed companies in Pakistan run their business through dealers. The purpose of this study is to analyze marketing practices employed by the seed business firms, estimate marketing margins of intermediaries and investigate present distribution problems at different stages of the seed marketing chain in District Layyah.
The study in District Layyah will use primary data collected randomly from 120 respondents including farmers community, agency holders, dealers and sales representatives of seed firms.
A well designed pretested questionnaire allied to the analysis of seed marketing was used to collect the data. For data analysis appropriate statistical techniques were employed to accurately estimate the seed marketing in district layyah.