CCS Insight revealed number of predictions for 2020 extending to 2030 at its annual future gazing event under theme “2020 and the decade ahead” held in London.
A total of 90 predictions were released in keynote presentations from CCS Insight analysts and onstage interviews with tech personalities such as Cristiano Amon, president of Qualcomm; Stefan Streit, CMO at TCL; Olaf Swantee, CEO of Sunrise; and Daniel Rausch, VP Smart Home at Amazon were part of the event.
Top 15 predictions by CCS Insight’s are
- Algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence by 2021.
- Psychometric testing of software developers becomes commonplace by 2023.
- Amazon buys 5G mobile spectrum for its own use in at least one market by 2021.
- Apple launches its “Apple Privacy” brand In 2020
- Premier League football club launches a facial recognition ticketing system by 2021.
- Artificial intelligence replaces referees in a major sporting event by 2022.
- Samsung launches Galaxy Glasses in 2022
- Environmental pressure sees virtual reality displace 20% of business travel by 2029
- 50 households in affluent markets owns a domestic robot By 2025
- Brain computer interfaces evolve beyond medical applications into commercial offerings by 2027.
- Lack of diversity in data sets pushes a wearable device maker to pay users for their data By 2023.
- Oversupply of 5G smartphones in 2020 sees prices drop.
- Minimum five operators start to offer subscribers an annual smartphone “health check” in 2020.
- “Deep fake” detection technology emerges by 2021
- Netflix is forced to look for new growth strategies from 2022.
VP CCS Insight’s Marina Koytcheva covered a wide range of topics under theme “2020 and the decade ahead” the shift of economic power to emerging markets; the growth, age structure and purchasing power of the world’s population; and the emergence of 5G, extended reality (XR) and artificial intelligence enabling smart cities, factories and homes.
She further said that environmental issues will come to the fore, leading to changes in the behavior of individuals and businesses.
Mobile phone manufacturers will have to become more proactive about handset recycling so that environmentally conscious users don’t find yet another reason to hold onto their phones.
5G base stations are significantly more power starving than 4G ones, mobile operators will have to get greener. As a result, CCS Insights predicts that a European network operator will adopt an environment-friendly approach to powering its infrastructure by 2021.
She commented on the changing relationship between governments and the technology industry that the world’s top ten tech companies generated $1 trillion in 2010, rising to $1.7tn in 2019 that is a vast increase in financial and society influencing power, which governments are now seeking to control.
She further said we are living in the era of “tech nationalism” where governments use tech companies to influence competitive advantage against other nations as Huawei’s position in the US China trade dispute being the current example.