Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz has a community of over 15,000 sellers – it’s a university for entrepreneurs and every month it educates more than 2,000 new sellers on ecommerce operations in Pakistan. More than 2 million Pakistanis use Daraz every day, enabling sellers to build multiple six and seven figure businesses with a Daraz-only approach.
Daraz is part of the Alibaba Group, and is proud to carry its part of the mission to ‘make it easy to do business anywhere in the era of the digital economy‘. It’s leveraging global leadership and experience in technology, online commerce, mobile payments and logistics to work towards this mission. In the same light, Daraz believes that building relationships between customers and sellers and creating a sense of community beyond the transactions that occur, forms the basis of its business model.
To move beyond basic buyer-seller relationships and create deeper connections, Daraz has launched various tools and features on its platform in the last one year. From app engagement modules such as Shake Shake and interactive games with prizes from sellers, to the introduction of Reviews and Ratings, giving customers a lot more information -the Daraz experience has rapidly become more than just a transaction.
An initiative that has truly facilitated the buyer-seller connection is the ‘Follow Store’ module, where customers can now follow their favourite stores and stay updated with the latest offers. The game-changer; however, has been the launch of ‘Instant Messaging’, giving customers the ability to have direct conversations with sellers. Real-time interaction with sellers enables buyers to get the advice they need regarding products they’re interested in. Through Instant Messaging, customers can remain in touch with the seller once the order is confirmed and even after delivery.
All these features allow customers to directly impact sellers’ business performance. When sellers offer good quality products and provide exceptional service levels, they receive a positive response from the customers, which consequently gives them more visibility on the app and increased sales.
“A seller’s growth and success is largely dependent on his or her customer base and the Shukriya Pakistan campaign is an ode to this buyer-seller bond we’ve been working towards. It’s a token of gratitude from the sellers to customers, appreciating them for being the catalyst to their success,” said Ehsan Saya, Managing Director, Daraz Pakistan.
The campaign starts on August 22nd and will host a range of thank you deals, collectible vouchers, flash sales, prizes and more.