Facebook has announced a raft of new shopping features for WhatsApp, Instagram and its own online Marketplace. In the future, it seems that soon you can shop online from the WhatsApp mobile application.
Facebook talked about ways to improve WhatsApp for companies and is trying to change the experience while chatting with companies. While we would have to wait to shop directly from WhatsApp.
Facebook is now adding the option to allow companies to add a catalogue of products within WhatsApp chats.
WhatsApp users can see a business catalogue within WhatsApp when chatting with a company, with this new feature,
“With catalogues, businesses can showcase their goods so people can easily discover them,” said Facebook.
It would be interesting to see how Facebook integrates this function in the chats while we wait for it to arrive later this year.