Facebook has rolled out an update where it will rank comments to promote those conversations that are most relevant to users.
Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted.
Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.
“We want people to see safe and authentic comments. If a comment violates our community standards, we remove it.
“We also take into account other signals, like engagement-bait, to address the integrity of information and improve the quality of comments people see,” said Facebook.