Fortumo, Telenor roll out direct carrier billing

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STAFF REPORT ISB: The mobile payments company Fortumo and mobile operator Telenor Pakistan are launching direct carrier billing in Pakistan.

More than 35 million subscribers of Telenor Pakistan are now able to make easy online payments by charging purchases to their phone bill. Fortumo will also start powering in-app purchasing for Telenor App Store.

“Right now merchants are missing out on a great deal of revenue from emerging markets because very few users have credit cards which are needed to make payments in Google Play.

“Carrier billing can be used by anyone with a mobile phone. We are providing end-users with a means to pay for high-quality content while adding previously unavailable revenue to developers,” said Gerri Kodres, SVP of Business Development and Carrier Relations at Fortumo.


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