Nokia unveils family of smartphones

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MONITORING REPORT ISB:Nokia has released its five new affordable handsets, including Nokia X, a family of smartphones that run Android(TM) apps, Microsoft services and signature Nokia experiences.

The product was unveiled at the recently held Mobile World Congress, in Barcelona.

The Nokia X, Nokia X+ and Nokia XL are priced to capture the fast-growing affordable smartphone market and provide an on-ramp to Lumia and Microsoft services like Skype, OneDrive and

“Nokia has connected billions of people around the world, and today we demonstrated how our portfolio is designed to connect the next billion people to great experiences,” Stephen Elop, executive vice president of Nokias Devices and Services.

He said that our deliberate approach is to offer four tiers of products including our affordable entry-level devices like the new Nokia 220; our entry-level Asha touch phones like the new Nokia Asha 230; our new Nokia X, Nokia X+ and Nokia XL smartphones primarily for growth economies; and our Lumia portfolio, which is where we introduce the greatest innovation and provide full compatibility with the Microsoft experience,” he added.

The Nokia X family features Nokias renowned handset quality and design, with a fresh, tile-based user interface inspired by our Lumia family.


Published in: Volume 05 Issue 10

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