Pursuit of innovation gives PTCL big edge
STAFF REPORT KHI: PTCLs Senior Executive Vice President Commercial, Naveed Saeed, has said that his companys sustained pursuance of innovation has brought it closer to its consumers and given it a remarkable competitive edge over other market players.
“Our journey over the last five years has had a profound impact on how businesses deal with people and how people evolve their businesses,” said Naveed said during his remarks delivered at the one-day Marketing Conference organized by the Marketing Association of Pakistan.
The conference entitled “New Trends and Insights in Creating and Sustaining Competitive Advantage” was attended by more than 600 marketing and branding professionals, and was broadcast live on the Internet. Prominent speakers from the field addressed the forum and shared with the marketing fraternity their insights and experiences on emerging trends and practices.
“At PTCL, we have a big appetite for innovation,” said Naveed Saeed during his presentation entitled Creating and Sustaining Innovation in Marketing.
He also spoke at length about the emerging new trends in the fields of marketing and communications. He stressed the importance of viral space digital marketing, social media Internet marketing and mobile marketing as the essential new tools for companies wanting to maintain innovative edge over others.