Staff Report LHR:PepsiCo Pakistan has bonded with Liter of Light Pakistan, an ACE Welfare Foundation project – enabling them to launch Lighting Up Lives initiative. This programme focuses at identifying solutions for the communities in need. Launching ceremony of the programme was held on Monday at the Country Club in Lahore.
The ceremony began with a documentary showing the relationship path of PepsiCo and ACE Welfare Foundation since September 2014, that laid foundation to initiate this programme. PepsiCo Director Marketing, Maliha Subhani while speaking on the occasion said “the Pepsi brand is about seizing the moment and making the best of it, if that moment passes by in darkness, we lose the best of ourselves.” “This initiative of installing safe, environment-friendly and sustainable solar lights will uplift the life of around 100,000 Pakistanis,” said Subhani. She said the project will enable installation of safe, environment-friendly and sustainable Pepsi-bottled solar lights in remote areas of the country.
She added, “We wish to seek active participation in the project. This can be done by helping us create awareness and identifying key locations for installation of lights that will benefit most the needy,” Subhani said.
In the first episode of the programme, 141 Pepsi-bottled solar lights were installed at the Bakakhel refugee camp, whereas 175 solar light bulbs were installed at Jalozai refugee camp, benefiting large communities.
Founder of Liter of Light global movement, Illac Diaz was also present at the launch ceremony and praised the efforts of PepsiCo Pakistan.