Tag: marketing

Junaid Tariq Head of Digital Marketing at PTCL won the Best Digital Marketer Award at Social Media Icon Event

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article image PR: Junaid Tariq, Head of Digital Marketing, PTCL, won the award for Best Digital Marketer Award at Social Media Summit & Icon Awards held at PNCA Islamabad on 17th of March 18. The summit brings together more than 250 social media activists from all over Pakistan to share their success stories. A number of renowned digital […]…Read More

Serviceplan holds web, mobile marketing forum

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MONITORING REPORT ISB: Serviceplan Middle East, a German communications agency in Dubai, has said that it has concluded its inaugural Competence Circle with a series of talks from Google Arabia and Facebook MEA and by Serviceplan’s mobile and strategic planning experts on mobile and Big Data. Google Arabia’s Alfonso deGaetano challenged brand marketers to consider adapting TV commercials into video content for YouTube in what he called made-for-web advertising. Facebook Middle East,…Read More

Teradata Marketing Applications Wins Gold Stevie® Award in 2014 International Business AwardsSM

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article image Teradata Customer Interaction Manager Selected as Best New Marketing / Public Relations Solution of 2014 KARACHI-August 20, 2014- Teradata Corp. (NYSE:TDC),the analytic data platforms, marketing applications and services company,announced that it has been selected as the winner of a Gold Stevie®Award in the Marketing/Public Relations Solution category in The 11thAnnual International Business Awards announced August 13.The solution honored is theindustry-leadingCampaign Management…Read More

Kaymu.com on innovative online marketing spree

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article image Q: Kindly give a brief account about yourself and Rocket Internet as a brand you represent? A: Currently, I am working as the Co-Managing Director Asia Region of Kaymu.com. Kaymu.com is an online marketplace started by Rocket Internet GmbH, which has previously invested in world-famous eBay and Groupon. Rocket Internet is a German based company and is the largest e-commerce incubator in the world. At present Rocket Internet has eight ventures operating in Pakistan and Kaymu.pk is…Read More

UCP, Kotler Impact sign MoU to set up marketing school

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STAFF REPORT LHR: An MoU signing ceremony was held between University of Central Punjab and Kotler for the establishment of an international level marketing school in Lahore. Prof. Sohail Afzal, Executive Director, Punjab Group of Colleges and Dr. Faheem R. Kibria, Chief Marketing Officer, Kotler Impact, signed the documents. Prof. Dr. Zafarullah, Pro-Rector UCP and Mr. Nawaz Khan, Business Consultant were also present on the occasion. The decision to establish a quality marketing school…Read More

Workshop held on agro-livestock marketing, br and ing

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article image STAFF REPORT ISB: A high profile training "Agro-Livestock Marketing and Branding Workshop" has recently been organized by School of Professional Advancement (SPA) at University of Management and Technology Lahore in collaboration with University of Veterinary and Animal Sciences (UVAS). The main focus of this initiative was to share current trends and traditional practices used by our farmers in marketing their agro-livestock products and to share marketing and branding…Read More

Senate committee calls for marketing S and T research

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article image STAFF REPORT IBD: While expressing its satisfaction about the initiatives and performance of Pakistan Science Foundation (PSF), the Senate Standing Committee on Science and Technology said that the Foundation should take steps for marketing the research so that the society could take full benefit of it. It also recommended that the end users and the industry may be involved from very beginning in the research projects for efficient results. The Senate committee, chaired by Senator Sajid Mir, met…Read More

CCP tables guidelines for telcos to end deceptive marketing

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article image STAFF REPORT IBD: The Competition Commission of Pakistan has prepared Deceptive Marketing Guidelines draft for telecom companies as part of its efforts to protect consumers from anti-competitive behaviour through ensuring compliance in telecom sector sales, marketing, advertising, and communication in all forms across all mediums, online and point of sale.The draft guidelines have been shared with the PTA and other telecom companies and have been placed on the commission’s website for…Read More

Wateen CEO projects vitality of mobile marketing

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article image STAFF REPORT LHR: Wateen Telecom, Pakistan’s leading converged communi- cations provider, has recently participated in the prestigious Digital Marketing Confer- ence 2012, held in Karachi. The conference was held under the auspices of the Pa- kistan Advertisers’ Society as a platform to bring together Pakistan’s marketing and ad- vertising communities on the subject of reinventing and reshaping marketing media. Theme of the moot was "Dig- ital Marketing: Today, To- morrow and Beyond&…Read More

Black-marketing of urea at alarming level

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article image STAFF REPORT LHR: As many as 23,000 urea bags are being black-marketed daily in the Punjab province, while the provincial government agencies have no mechanism to trace the mafia involved in this crime which is rendering billion of rupees loss to farmers. A huge amount has been wasted on account of subsidy on imported urea, but farmers cannot get the benefit of even a single penny.Official figures reveal that on average some 1,100 tons of imported urea has gone untraceable in distribution…Read More