"Social media and its changing dynamics" session held

Social media has taken the world by storm, and is transforming the way people around the world communicate. One million Pakistanis joined Facebook in Jan 2014. As of 31st Jan 2014, there are 12.6 million active Facebook users per month. With more than 50% users in the 18-34 age brackets, and with the majority of the remaining below 18 years, there is an enormous potential for brands to reach out and build enduring relationships converting fans to consumers.

Same as Twitter, LinkedIn

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