Female Online Buying Trends In Pakistan


Various recent studies have confirmed the fact that Pakistan’s ecommerce industry is growing fast and has the potential of expanding multi folds in the near future.



In Pakistan, there are 30 million internet users (Jabri, 2016). Among them online purchases have accounted for $30 million and are expected to grow (Jabri, 2016). But most of these purchases are recorded to be done far more than males relative to the female population. According to the Kaymu Ecommerce Report on 2015, 70

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