STAFF REPORT IBD: Microsoft is working on introducing Urdu as a language option on Windows 8 and it is expected to be released very soon in the market probably by the end of this year.

“Pakistan is as important to Microsoft as any other market in the world. There are huge opportunities in Pakistan for many reasons. Theres a huge population, huge developer community. Pakistan is also big in terms of PC shipments which present us with a huge opportunity with current installed base,” said Sherif Morsi, Business Group Lead Pakistan.

Pakistani developers are highly talented and we seek to engage them with our softwares. Pakistani developers can build and develop apps for Windows 8.

According to him, the beauty of Windows 8 is that you can easily upgrade your current versions to Windows 8 as long as device fulfills the basic minimum requirement. The upgrade offer is there to encourage consumers to use Windows 8.

With Windows 8, there are no compromises, it is fast and fluid. It gives people the ability to choose from a wide variety of services and apps, he said.

The Windows 8 is essentially the re-imagination of the PC concept. We have entered the PC Plus era where people are consuming not just Desktop PCs but also other internet-enabled devices like tablets and smartphones, he maintained.

This is the new phase for PC. To compliment these emerging trends, we have developed Windows 8 as truly smart software. Windows 8 is very fast, very fluid. Theres no compromising on Windows 8. It has been optimized for work and play at the same time on the same device.

“Whenever we have upgrade offers we want to make sure these are available in Pakistani also so that consumers here can benefit from such offers.”