STAFF REPORT ISB: Pakistan Innovation Foundation (PIF) has launched Women`s Transportation Innovation Challenge and Hackathon. The event is aimed to solve the challenge of lack of viable, sustainable and appropriate transportation system particularly for women. The co-organizers of the event include Toyota Pakistan and United Nations (UN). Dr Athar Osama, the Founder and CEO of the Foundation said, “Pakistan Innovation Foundation is deeply committed to helping Pakistanis create innovative solutions to Pakistans many social and economic challenges,”. “We strongly believe womens transportation is one such problem that is crying for an innovative solution,” he added. The event involves application of technology for social problem. The hackathon invites innovative proposals for solution of transport system for women.