STAFF REPORT IBD: ZONG has launched an exciting youth brand – Circle – with the tagline “Hamesha Together”, offering the best rates for the youth. This tagline reflects the concept of how important it is for youth to be able to connect and stay in touch with their circle of friends, in order to amplify their life experiences.
The initiative offers the most pocket friendly SMS and call rates for the youth as well. Circle has recently been launched through a unique campaign which speaks to the youth in their language and is the perfect product for their needs.
One of the most innovative features of Circle is the all new Circle Club. Now, by joining the Circle Club, youngsters can stay in touch with their friends, always – hence, “hamesha together”.
“The youth form a major bulk of the population of Pakistan, about 63 per cent. This shows that it is our responsibility to empower the young people in our country and help them build their skills and talent,” said Sajid Mehmood, Chief Commercial Officer of ZONG.
He said that ZONG has always supported and encouraged the youth of Pakistan and helped them nurture their talent, through several initiatives in a wide range of areas from sports, fashion, to music.